By Indika Sakalasooriya
Sri Lankan fizzy drinks market is to get another local cola brand with one of Sri Lanka’s leading beverage producers, Ceylon Cold Stores, a subsidiary company of listed John Keells Holdings, planning to introduce one shortly, The Bottom Line learns.
Elephant House, as the company is popularly known among the public, is currently in the process of re-launching its beverage portfolio with a massive island wide promotional campaign.
The new cola product, which was hinted to be a ‘ground breaking’ product by company sources earlier, will be named ‘KIK Cola’.
Elephant House is presently running a promotional campaign under the slogan ‘KIK’.
The company also created a new website focusing on the youth market called getakik.lk.
Apart from the two multinationals, Coca Cola and Pepsi Sri Lanka has two local cola products as — My Cola and Sha Cola— which are however believed to have very small market shares.
Coca Cola, in the early part of this year, announced that they have regained the top position they lost to Ceylon Cold Stories in 1996 due to worker strike.
Along with the new cola brand, the company is also expecting to come out with a yoghurt product, the details of it which are yet to be disclosed.
Sri Lankan fizzy drinks market is to get another local cola brand with one of Sri Lanka’s leading beverage producers, Ceylon Cold Stores, a subsidiary company of listed John Keells Holdings, planning to introduce one shortly, The Bottom Line learns.
Elephant House, as the company is popularly known among the public, is currently in the process of re-launching its beverage portfolio with a massive island wide promotional campaign.
The new cola product, which was hinted to be a ‘ground breaking’ product by company sources earlier, will be named ‘KIK Cola’.
Elephant House is presently running a promotional campaign under the slogan ‘KIK’.
The company also created a new website focusing on the youth market called getakik.lk.
Apart from the two multinationals, Coca Cola and Pepsi Sri Lanka has two local cola products as — My Cola and Sha Cola— which are however believed to have very small market shares.
Coca Cola, in the early part of this year, announced that they have regained the top position they lost to Ceylon Cold Stories in 1996 due to worker strike.
Along with the new cola brand, the company is also expecting to come out with a yoghurt product, the details of it which are yet to be disclosed.
