Elephant House to introduce ‘ground-breaking’ product

While planning to give a new look to its fizzy drink products following its recent rebranding efforts, Elephant House (Ceylon Cold Stores PLC) is getting ready to launch a new product which would be something ‘ground-breaking’, a source attached to the company said.
However, the source was reluctant to disclose whether the new product would be an addition to their already popular fizzy drink portfolio or a completely new product that represents non-fizzy category, such as fruit juice.
The new look for the fizzy portfolio is supposed to include mainly new bottles and colourful wrappings.

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