Google is the "world's most attractive employer" based on a survey of 130,000 career seekers with an education in business or engineering, according to Universum, a consulting firm that focuses on employer branding. Google retained its position for the second consecutive year, while rival Microsoft was rated the 7th most attractive employer.
In the overall business ranking, Google is seeing a challenge from the "Big Four" auditing firms -- KPMG, Ernst & Young, PricewaterhouseCoopers and Deloitte -- who rounded out the top five.
The sixth-most attractive business to work for is Procter & Gamble. After Microsoft in 7th place, Coca-Cola, J.P. Morgan and Goldman Sachs round out the top 10.
The rankings were compiled from a survey of "nearly 130,000 students at top academic institutions," who "chose their ideal companies to work for." The survey was first conducted in 2009.
